What we do
Our credo :
Develop the Corporate Advocacy®
The Corporate Advocacy® our answer to the profound changes brought about by the new modes of expression and communication.
The aim is to create a preference, for the long-term, and the defense, if necessary, by placing the company at the heart of an ecosystem of relay publics, and by providing, through the most effective means of communication, the relevant arguments thanks to a preliminary analysis of the issues.
Corporate advocacy® is about leveraging key audiences to create a shared commitment around a company or institution and its corporate brand.
… BY DEFINING AND VALORIZING THE POSITIONING OF THE CORPORATE BRAND
To facilitate and accelerate the development of our customers, to assist internal and external change, and to take part in changing behaviors.
… BY ACCOMPANYING SENSITIVE PROJECTS AND SITUATIONS
Support mergers, acquisitions, disposals, financial transactions, restructuring, reorientation of activities, diversifications of trades, industrial accidents, judicial crises, health or products, difficulties with stakeholders …
- Opinion leaders
- Employees and partners
- Public opinion
- Customers and consumers
CLAI organizes many training courses including: crisis simulations, media training, crisis communication training, digital acculturation, social network management, etc.
CLAI is referenced on the DataDock platform and fully meets the requirements of the Quality Decree as a provider of continuing education.