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Notre regard sur ...
01.11.2021
Brut, TikTok, Twitch…when the Government goes “young”
3 min 07
Notre regard sur ...
10.20.2020
The “sacrificed generation” and the media
2 min 51
Notre regard sur ...
09.10.2020
Jean castex’s communication, between political necessity and the risks of omnipresence
2 min 33
Notre regard sur ...
07.08.2020
The communication of companies facing the challenge of coronavirus
4 min 21
Crédit photo :Ian Langsdon/Pool/Bestimage
Notre regard sur ...
05.06.2020
Our view on… the Government’s communication on Covid 19 (3)
2 min 18
Notre regard sur ...
03.31.2020
Our view on… the government’s communication on the coronavirus (2)
3 min 13
Notre regard sur ...
03.28.2020
Our view on… Corporate communication in the age of COVID 19
2 min 13
Notre regard sur ...
03.10.2020
Our view on… the government’s communication on the coronavirus
3 min 35
Employee-Advocacy-Slip-Francais
Notre regard sur ...
02.10.2020
Our view on… The Slip Français… a take on “employee advocacy” gone wrong
4 min 27
Notre regard sur ...
12.05.2019
The government’s communication strategy concerning the pension reform
3 min 26
Notre regard sur ...
11.18.2019
The new 2024 Paris logo: the story of an impossible graphical consensus
1 min 43
Notre regard sur ...
10.15.2019
Consumers Information: When an app takes over the agri-food industry
2 min 44
Notre regard sur ...
10.07.2019
The Rouen fire: an environmental and public health crisis, and a political communication in perpetual failure
3 min 47
Notre regard sur ...
09.13.2019
The risks of sponsorship
3 min 14
Notre regard sur ...
07.22.2019
The Francois de Rugy affair : the example of what not to do in crisis communication…
2 min 31
Notre regard sur ...
07.01.2019
The “kickscooter war” in Paris, a communication battle that feeds another one
2 min 28
Notre regard sur ...
05.26.2019
THE « MONSANTO PAPERS »: ETHICAL SCANDAL OR STORM IN A TEACUP?
3 min 24
Notre regard sur ...
05.02.2019
Our view on‎… the output of the Great National Debate
3 min 00
Notre regard sur ...
04.12.2019
How to make others speak for you?
2 min 29
Notre regard sur ...
02.18.2019
Letter from Emmanuel Macron to the French people, a view on a unique form of political communication
2 min 16
Notre regard sur ...
02.14.2019
AGAINST THE UNACCEPTABLE, LET’S COMMUNICATE
1 min 13
Notre regard sur ...
12.13.2018
Our view on….. The President’s speech
4 min 07
Notre regard sur ...
12.03.2018
“Memory roaming” or when one mistake hides another, a more fundamental one
2 min 04
Notre regard sur ...
11.08.2018
From the Benalla affair to the governmental reshuffle, analysis of an ineffective communication
2 min 34
Notre regard sur ...
11.06.2018
GAFA all on the way to become content producers!
3 min 04
Notre regard sur ...
08.23.2018
The Elon Musk Financial communication on social networks: guaranteed visibility, questionable effectiveness
2 min 17
Notre regard sur ...
08.13.2018
Tthe French Executive’s communication on the Benalla affair
4 min 15
Notre regard sur ...
07.10.2018
ZIDANE: AN ICONIC FRENCH BRAND
3 min 05
Notre regard sur ...
06.21.2018
AIR FRANCE: Back on a SOCIAL CRASH
3 min 00
Notre regard sur ...
04.23.2018
An outstanding communication sequence of the President of the French Republic
2 min 20
Notre regard sur ...
04.06.2018
The paradox of the Sapin 2 draft law: bringing transparency to opacity
1 min 28
Notre regard sur ...
12.19.2017
Personal brands, corporate brand: they all have something emotional about them
2 min 11
Notre regard sur ...
12.04.2017
From Panama Papers to Paradise Papers: how journalism derived from information to communications
1 min 24
Notre regard sur ...
11.20.2017
Presidential elections in 2022 : never talk about it, do not even think about it…
1 min 19
Notre regard sur ...
10.02.2017
Brand: how to make a successful comeback ?
2 min 03
Notre regard sur ...
06.05.2017
The Cannes Film Festival and Its Red Carpet: a Brand on the Edge
1 min 20
Notre regard sur ...
05.04.2017
Presidential debate: one winner and two losers
1 min 20
Notre regard sur ...
05.02.2017
Of Marketing in Politics
2 min 11
Notre regard sur ...
03.24.2017
Feminism in Advertising: Between Progressivism and Opportunism
1 min 31
Notre regard sur ...
03.20.2017
Racing 92-Stade Français: Hidden Merger-Failed Merger
1 min 57
Notre regard sur ...
03.03.2017
François Fillon’s Communication
2 min 26
Notre regard sur ...
02.27.2017
The Communication of Paris for the Allocation of Olympics 2024
2 min 31
Notre regard sur ...
01.30.2017
How can Communication overcome the Post-Truth Impasses?
1 min 54
Notre regard sur ...
01.05.2017
Our View on the Debates about Fact-Checking and Data Journalism
2 min 07
Notre regard sur ...
12.27.2016
Manuel Vall’s political campaign. The 49.3 abolition: « communication error » or « political mistake”?
1 min 55
Notre regard sur ...
11.16.2016
Time control and communication for the presidential election
3 min 23
Notre regard sur ...
10.21.2016
…… the Hollande mystery
2 min 20
Notre regard sur ...
07.26.2016
Does the media always benefit from personal branding?
1 min 53
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contact@clai2.com

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12 bis place Henri Bergson,
75008 Paris
Tél : 01 44 69 54 00

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CLAI est membre du réseau international SEC Newgate un partenariat d’agences entrepreneuriales, spécialisées dans la communication corporate et l’influence.

A lire : Le Code d’éthique CLAI