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Notre regard sur ...
02.02.2023
The government’s communication on the pension reform
2 min 42
Notre regard sur ...
01.16.2023
Ecological Transition: the need of a public communication in order to address the stakes posed
2 min 47
Notre regard sur ...
12.15.2022
Quatennens’ case: France Insoumise’s losing communications strategy
2 min 43
Notre regard sur ...
11.29.2022
How the young generations are urging companies to accelerate their CSR strategy
2 min 12
Notre regard sur ...
10.17.2022
The public debate on the distribution of efforts while facing crises
3 min 06
Notre regard sur ...
09.05.2022
In a context of recurring crises, mobilizing without worrying: the difficult equation of the government communication
2 min 59
Notre regard sur ...
08.05.2022
The « Uber Files »: when a mediatic crisis flops
3 min 28
Notre regard sur ...
07.06.2022
What does the naming of the Pierre Mauroy Stadium into the Decathlon Arena means?
2 min 33
Notre regard sur ...
06.16.2022
The Stade de France incidents : a good example of a failed crisis communication
2 min 43
Notre regard sur ...
05.31.2022
Legislative elections: a third round or a systemic byproduct of the presidential elections’ second round?
3 min 14
Notre regard sur ...
05.13.2022
Social activism : corporate choice or corporate duty ?
2 min 39
Notre regard sur ...
04.19.2022
Corporations and the invasion of Ukraine
2 min 44
Notre regard sur ...
02.10.2022
The Orpea Crisis
2 min 43
Notre regard sur ...
01.28.2022
Is it necessary to speak bluntly to be heard in politics?
2 min 05
Notre regard sur ...
01.20.2022
Vaccine Pass and opposition communication
2 min 22
Notre regard sur ...
12.06.2021
Nicolas Hulot’s communication
1 min 51
Notre regard sur ...
11.17.2021
From the closure of Fessenheim to the construction of new EPRs: the reasons for a reversal.
2 min 49
Notre regard sur ...
09.30.2021
Media Coverage of the Paralympic Games
2 min 43
Notre regard sur ...
08.28.2021
Emmanuel Macron’s allocution or the risks of the “at the same time”
2 min 21
Notre regard sur ...
08.13.2021
The use of new communication channels by politicians
1 min 55
Notre regard sur ...
08.09.2021
From Antoine Griezmann to Assa Traoré, the difficult choice of brand ambassadors
1 min 54
Notre regard sur ...
07.05.2021
Orange under pressure
3 min 32
Notre regard sur ...
06.04.2021
How communication turned May 19 into a national day
1 min 52
Notre regard sur ...
04.13.2021
Covid 19 and government communication: the missed appointment of trust
4 min 25
Notre regard sur ...
03.09.2021
The misfortunes of Emmanuel Faber or the revenge of Milton Friedman
3 min 21
Notre regard sur ...
02.12.2021
Can politicians communicate well in times of health crisis?
3 min 21
Notre regard sur ...
01.11.2021
Brut, TikTok, Twitch…when the Government goes “young”
3 min 07
Notre regard sur ...
11.20.2020
How communication turned May 19 into a national day
1 min 52
Notre regard sur ...
10.20.2020
The “sacrificed generation” and the media
2 min 51
Notre regard sur ...
09.10.2020
Jean castex’s communication, between political necessity and the risks of omnipresence
2 min 33
Notre regard sur ...
07.08.2020
The communication of companies facing the challenge of coronavirus
4 min 21
Notre regard sur ...
05.06.2020
The Government’s communication on Covid 19 (3)
2 min 18
Notre regard sur ...
03.31.2020
The government’s communication on the coronavirus (2)
3 min 13
Notre regard sur ...
03.28.2020
Corporate communication in the age of COVID 19
2 min 13
Notre regard sur ...
03.10.2020
The government’s communication on the coronavirus
3 min 35
Notre regard sur ...
02.10.2020
The Slip Français… a take on “employee advocacy” gone wrong
4 min 27
Notre regard sur ...
01.10.2020
Our view on pension reform: a quick compromise for controllable decay?
2 min 57
Notre regard sur ...
12.05.2019
The government’s communication strategy concerning the pension reform
3 min 26
Notre regard sur ...
11.18.2019
The new 2024 Paris logo: the story of an impossible graphical consensus
1 min 43
Notre regard sur ...
10.15.2019
Consumers Information: When an app takes over the agri-food industry
2 min 44
Notre regard sur ...
10.07.2019
The Rouen fire: an environmental and public health crisis, and a political communication in perpetual failure
3 min 47
Notre regard sur ...
09.13.2019
The risks of sponsorship
3 min 14
Notre regard sur ...
07.22.2019
The Francois de Rugy affair : the example of what not to do in crisis communication…
2 min 31
Notre regard sur ...
07.01.2019
The “kickscooter war” in Paris, a communication battle that feeds another one
2 min 28
Notre regard sur ...
05.26.2019
THE « MONSANTO PAPERS »: ETHICAL SCANDAL OR STORM IN A TEACUP?
3 min 24
Notre regard sur ...
05.02.2019
Our view on‎… the output of the Great National Debate
3 min 00
Notre regard sur ...
04.12.2019
How to make others speak for you?
2 min 29
Notre regard sur ...
02.18.2019
Letter from Emmanuel Macron to the French people, a view on a unique form of political communication
2 min 16
Notre regard sur ...
02.14.2019
AGAINST THE UNACCEPTABLE, LET’S COMMUNICATE
1 min 13
Notre regard sur ...
12.13.2018
Our view on….. The President’s speech
4 min 07
Notre regard sur ...
12.03.2018
“Memory roaming” or when one mistake hides another, a more fundamental one
2 min 04
Notre regard sur ...
11.08.2018
From the Benalla affair to the governmental reshuffle, analysis of an ineffective communication
2 min 34
Notre regard sur ...
11.06.2018
GAFA all on the way to become content producers!
3 min 04
Notre regard sur ...
08.23.2018
The Elon Musk Financial communication on social networks: guaranteed visibility, questionable effectiveness
2 min 17
Notre regard sur ...
08.13.2018
Tthe French Executive’s communication on the Benalla affair
4 min 15
Notre regard sur ...
07.10.2018
ZIDANE: AN ICONIC FRENCH BRAND
3 min 05
Notre regard sur ...
06.21.2018
AIR FRANCE: Back on a SOCIAL CRASH
3 min 00
Notre regard sur ...
05.25.2018
Royal Family: the Merry Crowned? 
2 min 31
Notre regard sur ...
04.23.2018
An outstanding communication sequence of the President of the French Republic
2 min 20
Notre regard sur ...
04.06.2018
The paradox of the Sapin 2 draft law: bringing transparency to opacity
1 min 28
Notre regard sur ...
03.26.2018
Communication in support of companies’ social vocation
2 min 33
Notre regard sur ...
03.02.2018
INFLUENCE STRATEGY: ABOLISHING THE MYTH OF “MEASURING EVERYTHING”.
2 min 24
Notre regard sur ...
01.31.2018
Back on a e-crisis: when H&M get into bad ways
2 min 18
Notre regard sur ...
12.19.2017
Personal brands, corporate brand: they all have something emotional about them
2 min 11
Notre regard sur ...
12.04.2017
From Panama Papers to Paradise Papers: how journalism derived from information to communications
1 min 24
Notre regard sur ...
11.20.2017
Presidential elections in 2022 : never talk about it, do not even think about it…
1 min 19
Notre regard sur ...
10.02.2017
Brand: how to make a successful comeback ?
2 min 03
Notre regard sur ...
06.05.2017
The Cannes Film Festival and Its Red Carpet: a Brand on the Edge
1 min 20
Notre regard sur ...
05.04.2017
Presidential debate: one winner and two losers
1 min 20
Notre regard sur ...
05.02.2017
Of Marketing in Politics
2 min 11
Notre regard sur ...
03.24.2017
Feminism in Advertising: Between Progressivism and Opportunism
1 min 31
Notre regard sur ...
03.20.2017
Racing 92-Stade Français: Hidden Merger-Failed Merger
1 min 57
Notre regard sur ...
03.03.2017
François Fillon’s Communication
2 min 26
Notre regard sur ...
02.27.2017
The Communication of Paris for the Allocation of Olympics 2024
2 min 31
Notre regard sur ...
01.30.2017
How can Communication overcome the Post-Truth Impasses?
1 min 54
Notre regard sur ...
01.05.2017
Our View on the Debates about Fact-Checking and Data Journalism
2 min 07
Notre regard sur ...
12.27.2016
Manuel Vall’s political campaign. The 49.3 abolition: « communication error » or « political mistake”?
1 min 55
Notre regard sur ...
11.16.2016
Time control and communication for the presidential election
3 min 23
Notre regard sur ...
10.21.2016
…… the Hollande mystery
2 min 20
Notre regard sur ...
07.26.2016
Does the media always benefit from personal branding?
1 min 53
Notre regard sur ...
04.23.2016
The use of historical commemorations: the example of the 30th anniversary of the Chernobyl disaster in the energy transition debate
2 min 41
Notre regard sur ...
03.23.2016
Johan Cruyff
1 min 25
Notre regard sur ...
03.23.2016
How to communicate over the terrorist threat?
1 min 51
Notre regard sur ...
03.23.2016
Political books: why writing in the 2.0 era?
2 min 52
Notre regard sur ...
02.23.2016
AccorHotels’ shadow comex: simple PR operation or real contribution to the group’s strategy?
2 min 17
Notre regard sur ...
01.23.2016
Manuels Valls on ONPC: the dangerous alliance between politics and entertainment
3 min 14
Notre regard sur ...
12.31.2015
Mark Zuckerberg’s paternity leave: a communication without innovation?
1 min 34
Notre regard sur ...
11.23.2015
Are we a communication agency for terrorism by publishing our opinion?
1 min 29
Notre regard sur ...
11.23.2015
Cop21 or com21?
1 min 46
Notre regard sur ...
10.16.2015
Air France, a simple communication blunder or a deeper malfunction symbol?
3 min 06
Notre regard sur ...
07.23.2015
The fight against terrorism as an instrument to refocus the presidential communication
1 min 55
Notre regard sur ...
06.23.2015
The crazy week of Manuel Valls
2 min 06
Notre regard sur ...
06.17.2015
How Nutella made Ségolène Royal bent, or when the corporate advocacy™ comes to rescue an iconic brand…
1 min 58
Notre regard sur ...
05.23.2015
What the Securing Employment Act (Loi de Sécurisation de l’Emploi, LSE) changed in communication on reorganization projects
1 min 47
Notre regard sur ...
12.22.2014
The future of our profession.
2 min 45
Notre regard sur ...
12.05.2014
After a redundancy plan, the tough challenge of remobilization…
1 min 25
Notre regard sur ...
11.10.2014
The Elysée’s denials
1 min 45
Notre regard sur ...
10.27.2014
Will the “Hamon” law change lawyers’ methods of communication? It is not sure.
1 min 58
Notre regard sur ...
09.20.2014
The Minister and the illiterates: as regards communication, it’s all relative.
2 min 13
Notre regard sur ...
09.05.2014
The role of communication in the President’s failure or the illustration of the “slippery slope” theory
1 min 59
Notre regard sur ...
07.25.2014
Territorial reform: the chronicle of a failure foretold?
3 min 18
Notre regard sur ...
07.23.2014
Petitions find a second life… online
2 min 11
Notre regard sur ...
07.05.2014
Air disasters and official communication: an high-wire balancing act between compassion and over-reaction
2 min 59
Notre regard sur ...
06.23.2014
SNCF presents its apologies
1 min 59
Notre regard sur ...
06.18.2014
Camille and the Zadists or how the anti-large projects have developed their very own transversal “communication”.
1 min 54
Notre regard sur ...
05.26.2014
European elections fallout: “reorientating Europe” to better ensure the government’s policy continuity.
2 min 23
Notre regard sur ...
04.25.2014
About the European Parliament communication campaign for the late May elections: perhaps it would have been necessary to act differently to convey the message that “this time, it’s different”?
1 min 17
Notre regard sur ...
04.24.2014
Government reshuffle and political communication.
1 min 19
Notre regard sur ...
03.06.2014
The clash or the meaning of words.
1 min 08
Notre regard sur ...
02.14.2014
House of Cards’ success and the image of public affairs.
1 min 33
Notre regard sur ...
01.15.2014
Presidential communications : when the love affair puts the political outing on the back burner
2 min 22
Notre regard sur ...
12.28.2013
Reversal or inflection of the unemployment and communication trend
1 min 41
Notre regard sur ...
12.22.2013
The impossible « normality » of political leaders and its consequences in terms of image and reputation.
1 min 37
Notre regard sur ...
09.16.2013
Pension reform, 5th season, last episode : the Hollande way questionned by the polls
0 min 47
Notre regard sur ...
08.29.2013
Pension reform fifth season, episode 3 – The pedagogic effort of Jean Marc Ayrault’s communication during the news broadcast of France 2
1 min 04
Notre regard sur ...
08.23.2013
Pension reform, fifth season episode 3
1 min 38
Notre regard sur ...
08.19.2013
Communication on the pension reform: 5th season!
1 min 38
Notre regard sur ...
08.04.2013
Political communications : after pedagogy, transparency?
1 min 28
Notre regard sur ...
07.27.2013
Publicis, from difference to dependency…
1 min 11
Notre regard sur ...
07.13.2013
The SNCF crisis communication : looking back at the Brétigny-sur-Orges accident.
1 min 29
Notre regard sur ...
04.25.2013
Television and confession, the unlikely encounter.
1 min 05
Notre regard sur ...
02.13.2013
Koh Lanta: analysis of a media crisis.
2 min 04
Notre regard sur ...
02.05.2013
Findus and the “horsegate”
1 min 26
Notre regard sur ...
12.24.2012
The Depardieu controversy.
1 min 29
Notre regard sur ...
06.09.2012
Companies communication on corporate social responsibility (CSR).
0 min 52
Notre regard sur ...
05.28.2012
Company restructuring, how to communicate?
0 min 57
Notre regard sur ...
04.17.2012
Was the campaign leading to the first round of the presidential elections’ useful in any way?
0 min 57
Notre regard sur ...
04.16.2012
The presidential campaign.
0 min 57
Notre regard sur ...
03.16.2012
Presidential campaign and job savings.
1 min 38
Notre regard sur ...
11.22.2011
Cora « the crises is mainly this ».
1 min 23
Notre regard sur ...
10.23.2011
Low-cost media relations
1 min 16
Notre regard sur ...
09.29.2011
Businesses: how to get out of the social network trap?
1 min 23
Notre regard sur ...
09.14.2011
Coca-Cola. When blackmailing investments becomes a communication mistake…
1 min 18
Notre regard sur ...
07.04.2011
Greenpeace handles perfectly its communication on social networks
1 min 41
Notre regard sur ...
06.04.2011
Road safety
1 min 52
Notre regard sur ...
05.04.2011
So close to the “Jackpot”…: Bin Laden’s death and the United States’ communication
1 min 51
Notre regard sur ...
04.04.2011
The communication around nuclear energy.
1 min 54
Notre regard sur ...
03.15.2011
The « Galliano case »: how LVMH successfully drew the consequences from the Guerlain crisis.
2 min 14
Notre regard sur ...
02.14.2011
When politicians encounter personal crises, why aren’t they able to defend themselves against the media?
2 min 29
Notre regard sur ...
01.24.2011
Beyond the consequences in terms of public health and governance, the Mediator case will stay an example in the history of communications.
1 min 22
Notre regard sur ...
12.04.2010
The emergence of influencers: the limits of a new strategic paradigm
1 min 31
Notre regard sur ...
11.24.2010
The communication around the retirement reform: somewhat of a success, therefore, somewhat of a failure
3 min 23
Notre regard sur ...
10.14.2010
The Kerviel Case: is there really a winner?
2 min 42
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contact@clai2.com

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Tél : 01 44 69 54 00

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CLAI est membre du réseau international SEC Newgate un partenariat d’agences entrepreneuriales, spécialisées dans la communication corporate et l’influence.

A lire : Le Code d’éthique CLAI