CLAI feed Sort by categories Non classéNotre regard sur ... Notre regard sur ... 04.17.2023 Emmanel MacronTV news interview at 1PM: a new symptom of the fragmentation of French political life 2 min 33 Notre regard sur ... 04.13.2023 Restructuring: communication as a mean to prevent social conflicts 1 min 58 Notre regard sur ... 02.02.2023 The government’s communication on the pension reform 2 min 42 Notre regard sur ... 01.16.2023 Ecological Transition: the need of a public communication in order to address the stakes posed 2 min 47 Notre regard sur ... 12.15.2022 Quatennens’ case: France Insoumise’s losing communications strategy 2 min 43 Notre regard sur ... 11.29.2022 How the young generations are urging companies to accelerate their CSR strategy 2 min 12 Notre regard sur ... 10.17.2022 The public debate on the distribution of efforts while facing crises 3 min 06 Notre regard sur ... 09.05.2022 In a context of recurring crises, mobilizing without worrying: the difficult equation of the government communication 2 min 59 Notre regard sur ... 08.05.2022 The « Uber Files »: when a mediatic crisis flops 3 min 28 Notre regard sur ... 07.06.2022 What does the naming of the Pierre Mauroy Stadium into the Decathlon Arena means? 2 min 33 Notre regard sur ... 06.16.2022 The Stade de France incidents : a good example of a failed crisis communication 2 min 43 Notre regard sur ... 05.31.2022 Legislative elections: a third round or a systemic byproduct of the presidential elections’ second round? 3 min 14 Notre regard sur ... 05.13.2022 Social activism : corporate choice or corporate duty ? 2 min 39 Notre regard sur ... 04.19.2022 Corporations and the invasion of Ukraine 2 min 44 Notre regard sur ... 02.10.2022 The Orpea Crisis 2 min 43 Notre regard sur ... 01.28.2022 Is it necessary to speak bluntly to be heard in politics? 2 min 05 Notre regard sur ... 01.20.2022 Vaccine Pass and opposition communication 2 min 22 Notre regard sur ... 12.06.2021 Nicolas Hulot’s communication 1 min 51 Notre regard sur ... 11.17.2021 From the closure of Fessenheim to the construction of new EPRs: the reasons for a reversal. 2 min 49 Notre regard sur ... 09.30.2021 Media Coverage of the Paralympic Games 2 min 43 Notre regard sur ... 08.28.2021 Emmanuel Macron’s allocution or the risks of the “at the same time” 2 min 21 Notre regard sur ... 08.13.2021 The use of new communication channels by politicians 1 min 55 Notre regard sur ... 08.09.2021 From Antoine Griezmann to Assa Traoré, the difficult choice of brand ambassadors 1 min 54 Notre regard sur ... 07.05.2021 Orange under pressure 3 min 32 Notre regard sur ... 06.04.2021 How communication turned May 19 into a national day 1 min 52 Notre regard sur ... 04.13.2021 Covid 19 and government communication: the missed appointment of trust 4 min 25 Notre regard sur ... 03.09.2021 The misfortunes of Emmanuel Faber or the revenge of Milton Friedman 3 min 21 Notre regard sur ... 02.12.2021 Can politicians communicate well in times of health crisis? 3 min 21 Notre regard sur ... 01.11.2021 Brut, TikTok, Twitch…when the Government goes “young” 3 min 07 Notre regard sur ... 11.20.2020 How communication turned May 19 into a national day 1 min 52 Notre regard sur ... 10.20.2020 The “sacrificed generation” and the media 2 min 51 Notre regard sur ... 09.10.2020 Jean castex’s communication, between political necessity and the risks of omnipresence 2 min 33 Notre regard sur ... 07.08.2020 The communication of companies facing the challenge of coronavirus 4 min 21 Notre regard sur ... 05.06.2020 The Government’s communication on Covid 19 (3) 2 min 18 Notre regard sur ... 03.31.2020 The government’s communication on the coronavirus (2) 3 min 13 Notre regard sur ... 03.28.2020 Corporate communication in the age of COVID 19 2 min 13 Notre regard sur ... 03.10.2020 The government’s communication on the coronavirus 3 min 35 Notre regard sur ... 02.10.2020 The Slip Français… a take on “employee advocacy” gone wrong 4 min 27 Notre regard sur ... 01.10.2020 Our view on pension reform: a quick compromise for controllable decay? 2 min 57 Notre regard sur ... 12.05.2019 The government’s communication strategy concerning the pension reform 3 min 26 Notre regard sur ... 11.18.2019 The new 2024 Paris logo: the story of an impossible graphical consensus 1 min 43 Notre regard sur ... 10.15.2019 Consumers Information: When an app takes over the agri-food industry 2 min 44 Notre regard sur ... 10.07.2019 The Rouen fire: an environmental and public health crisis, and a political communication in perpetual failure 3 min 47 Notre regard sur ... 09.13.2019 The risks of sponsorship 3 min 14 Notre regard sur ... 07.22.2019 The Francois de Rugy affair : the example of what not to do in crisis communication… 2 min 31 Notre regard sur ... 07.01.2019 The “kickscooter war” in Paris, a communication battle that feeds another one 2 min 28 Notre regard sur ... 05.26.2019 THE « MONSANTO PAPERS »: ETHICAL SCANDAL OR STORM IN A TEACUP? 3 min 24 Notre regard sur ... 05.02.2019 Our view on… the output of the Great National Debate 3 min 00 Notre regard sur ... 04.12.2019 How to make others speak for you? 2 min 29 Notre regard sur ... 02.18.2019 Letter from Emmanuel Macron to the French people, a view on a unique form of political communication 2 min 16 Notre regard sur ... 02.14.2019 AGAINST THE UNACCEPTABLE, LET’S COMMUNICATE 1 min 13 Notre regard sur ... 12.13.2018 Our view on….. The President’s speech 4 min 07 Notre regard sur ... 12.03.2018 “Memory roaming” or when one mistake hides another, a more fundamental one 2 min 04 Notre regard sur ... 11.08.2018 From the Benalla affair to the governmental reshuffle, analysis of an ineffective communication 2 min 34 Notre regard sur ... 11.06.2018 GAFA all on the way to become content producers! 3 min 04 Notre regard sur ... 08.23.2018 The Elon Musk Financial communication on social networks: guaranteed visibility, questionable effectiveness 2 min 17 Notre regard sur ... 08.13.2018 Tthe French Executive’s communication on the Benalla affair 4 min 15 Notre regard sur ... 07.10.2018 ZIDANE: AN ICONIC FRENCH BRAND 3 min 05 Notre regard sur ... 06.21.2018 AIR FRANCE: Back on a SOCIAL CRASH 3 min 00 Notre regard sur ... 05.25.2018 Royal Family: the Merry Crowned? 2 min 31 Notre regard sur ... 04.23.2018 An outstanding communication sequence of the President of the French Republic 2 min 20 Notre regard sur ... 04.06.2018 The paradox of the Sapin 2 draft law: bringing transparency to opacity 1 min 28 Notre regard sur ... 03.26.2018 Communication in support of companies’ social vocation 2 min 33 Notre regard sur ... 03.02.2018 INFLUENCE STRATEGY: ABOLISHING THE MYTH OF “MEASURING EVERYTHING”. 2 min 24 Notre regard sur ... 01.31.2018 Back on a e-crisis: when H&M get into bad ways 2 min 18 Notre regard sur ... 12.19.2017 Personal brands, corporate brand: they all have something emotional about them 2 min 11 Notre regard sur ... 12.04.2017 From Panama Papers to Paradise Papers: how journalism derived from information to communications 1 min 24 Notre regard sur ... 11.20.2017 Presidential elections in 2022 : never talk about it, do not even think about it… 1 min 19 Notre regard sur ... 10.02.2017 Brand: how to make a successful comeback ? 2 min 03 Notre regard sur ... 06.05.2017 The Cannes Film Festival and Its Red Carpet: a Brand on the Edge 1 min 20 Notre regard sur ... 05.04.2017 Presidential debate: one winner and two losers 1 min 20 Notre regard sur ... 05.02.2017 Of Marketing in Politics 2 min 11 Notre regard sur ... 03.24.2017 Feminism in Advertising: Between Progressivism and Opportunism 1 min 31 Notre regard sur ... 03.20.2017 Racing 92-Stade Français: Hidden Merger-Failed Merger 1 min 57 Notre regard sur ... 03.03.2017 François Fillon’s Communication 2 min 26 Notre regard sur ... 02.27.2017 The Communication of Paris for the Allocation of Olympics 2024 2 min 31 Notre regard sur ... 01.30.2017 How can Communication overcome the Post-Truth Impasses? 1 min 54 Notre regard sur ... 01.05.2017 Our View on the Debates about Fact-Checking and Data Journalism 2 min 07 Notre regard sur ... 12.27.2016 Manuel Vall’s political campaign. The 49.3 abolition: « communication error » or « political mistake”? 1 min 55 Notre regard sur ... 11.16.2016 Time control and communication for the presidential election 3 min 23 Notre regard sur ... 10.21.2016 …… the Hollande mystery 2 min 20 Notre regard sur ... 07.26.2016 Does the media always benefit from personal branding? 1 min 53 Notre regard sur ... 04.23.2016 The use of historical commemorations: the example of the 30th anniversary of the Chernobyl disaster in the energy transition debate 2 min 41 Notre regard sur ... 03.23.2016 Johan Cruyff 1 min 25 Notre regard sur ... 03.23.2016 How to communicate over the terrorist threat? 1 min 51 Notre regard sur ... 03.23.2016 Political books: why writing in the 2.0 era? 2 min 52 Notre regard sur ... 02.23.2016 AccorHotels’ shadow comex: simple PR operation or real contribution to the group’s strategy? 2 min 17 Notre regard sur ... 01.23.2016 Manuels Valls on ONPC: the dangerous alliance between politics and entertainment 3 min 14 Notre regard sur ... 12.31.2015 Mark Zuckerberg’s paternity leave: a communication without innovation? 1 min 34 Notre regard sur ... 11.23.2015 Are we a communication agency for terrorism by publishing our opinion? 1 min 29 Notre regard sur ... 11.23.2015 Cop21 or com21? 1 min 46 Notre regard sur ... 10.16.2015 Air France, a simple communication blunder or a deeper malfunction symbol? 3 min 06 Notre regard sur ... 07.23.2015 The fight against terrorism as an instrument to refocus the presidential communication 1 min 55 Notre regard sur ... 06.23.2015 The crazy week of Manuel Valls 2 min 06 Notre regard sur ... 06.17.2015 How Nutella made Ségolène Royal bent, or when the corporate advocacy™ comes to rescue an iconic brand… 1 min 58 Notre regard sur ... 05.23.2015 What the Securing Employment Act (Loi de Sécurisation de l’Emploi, LSE) changed in communication on reorganization projects 1 min 47 Notre regard sur ... 12.22.2014 The future of our profession. 2 min 45 Notre regard sur ... 12.05.2014 After a redundancy plan, the tough challenge of remobilization… 1 min 25 Notre regard sur ... 11.10.2014 The Elysée’s denials 1 min 45 Notre regard sur ... 10.27.2014 Will the “Hamon” law change lawyers’ methods of communication? It is not sure. 1 min 58 Notre regard sur ... 09.20.2014 The Minister and the illiterates: as regards communication, it’s all relative. 2 min 13 Notre regard sur ... 09.05.2014 The role of communication in the President’s failure or the illustration of the “slippery slope” theory 1 min 59 Notre regard sur ... 07.25.2014 Territorial reform: the chronicle of a failure foretold? 3 min 18 Notre regard sur ... 07.23.2014 Petitions find a second life… online 2 min 11 Notre regard sur ... 07.05.2014 Air disasters and official communication: an high-wire balancing act between compassion and over-reaction 2 min 59 Notre regard sur ... 06.23.2014 SNCF presents its apologies 1 min 59 Notre regard sur ... 06.18.2014 Camille and the Zadists or how the anti-large projects have developed their very own transversal “communication”. 1 min 54 Notre regard sur ... 05.26.2014 European elections fallout: “reorientating Europe” to better ensure the government’s policy continuity. 2 min 23 Notre regard sur ... 04.25.2014 About the European Parliament communication campaign for the late May elections: perhaps it would have been necessary to act differently to convey the message that “this time, it’s different”? 1 min 17 Notre regard sur ... 04.24.2014 Government reshuffle and political communication. 1 min 19 Notre regard sur ... 03.06.2014 The clash or the meaning of words. 1 min 08 Notre regard sur ... 02.14.2014 House of Cards’ success and the image of public affairs. 1 min 33 Notre regard sur ... 01.15.2014 Presidential communications : when the love affair puts the political outing on the back burner 2 min 22 Notre regard sur ... 12.28.2013 Reversal or inflection of the unemployment and communication trend 1 min 41 Notre regard sur ... 12.22.2013 The impossible « normality » of political leaders and its consequences in terms of image and reputation. 1 min 37 Notre regard sur ... 09.16.2013 Pension reform, 5th season, last episode : the Hollande way questionned by the polls 0 min 47 Notre regard sur ... 08.29.2013 Pension reform fifth season, episode 3 – The pedagogic effort of Jean Marc Ayrault’s communication during the news broadcast of France 2 1 min 04 Notre regard sur ... 08.23.2013 Pension reform, fifth season episode 3 1 min 38 Notre regard sur ... 08.19.2013 Communication on the pension reform: 5th season! 1 min 38 Notre regard sur ... 08.04.2013 Political communications : after pedagogy, transparency? 1 min 28 Notre regard sur ... 07.27.2013 Publicis, from difference to dependency… 1 min 11 Notre regard sur ... 07.13.2013 The SNCF crisis communication : looking back at the Brétigny-sur-Orges accident. 1 min 29 Notre regard sur ... 04.25.2013 Television and confession, the unlikely encounter. 1 min 05 Notre regard sur ... 02.13.2013 Koh Lanta: analysis of a media crisis. 2 min 04 Notre regard sur ... 02.05.2013 Findus and the “horsegate” 1 min 26 Notre regard sur ... 12.24.2012 The Depardieu controversy. 1 min 29 Notre regard sur ... 06.09.2012 Companies communication on corporate social responsibility (CSR). 0 min 52 Notre regard sur ... 05.28.2012 Company restructuring, how to communicate? 0 min 57 Notre regard sur ... 04.17.2012 Was the campaign leading to the first round of the presidential elections’ useful in any way? 0 min 57 Notre regard sur ... 04.16.2012 The presidential campaign. 0 min 57 Notre regard sur ... 03.16.2012 Presidential campaign and job savings. 1 min 38 Notre regard sur ... 11.22.2011 Cora « the crises is mainly this ». 1 min 23 Notre regard sur ... 10.23.2011 Low-cost media relations 1 min 16 Notre regard sur ... 09.29.2011 Businesses: how to get out of the social network trap? 1 min 23 Notre regard sur ... 09.14.2011 Coca-Cola. When blackmailing investments becomes a communication mistake… 1 min 18 Notre regard sur ... 07.04.2011 Greenpeace handles perfectly its communication on social networks 1 min 41 Notre regard sur ... 06.04.2011 Road safety 1 min 52 Notre regard sur ... 05.04.2011 So close to the “Jackpot”…: Bin Laden’s death and the United States’ communication 1 min 51 Notre regard sur ... 04.04.2011 The communication around nuclear energy. 1 min 54 Notre regard sur ... 03.15.2011 The « Galliano case »: how LVMH successfully drew the consequences from the Guerlain crisis. 2 min 14 Notre regard sur ... 02.14.2011 When politicians encounter personal crises, why aren’t they able to defend themselves against the media? 2 min 29 Notre regard sur ... 01.24.2011 Beyond the consequences in terms of public health and governance, the Mediator case will stay an example in the history of communications. 1 min 22 Notre regard sur ... 12.04.2010 The emergence of influencers: the limits of a new strategic paradigm 1 min 31 Notre regard sur ... 11.24.2010 The communication around the retirement reform: somewhat of a success, therefore, somewhat of a failure 3 min 23 Notre regard sur ... 10.14.2010 The Kerviel Case: is there really a winner? 2 min 42 Morenews
